High-quality UX/UI design is capable of lowering service and training costs, while also improving brand recognition and loyalty.
It takes a precise number of unique puzzle pieces that fit together and form the needed picture. These pieces stem from a good understanding of a client’s needs from the standpoint of a developer and a well-organized process that delivers strong results.
Piece #1: Design Discovery
The first piece of the puzzle is design discovery, which allows learning about the client’s needs. Usually, these needs fall into one of the two main categories, namely redesign and new product development. Each category requires specific data and information that ensures a better understanding of the design and product goals.
In the case of the redesign, it is necessary to collect an entirety of data and information.
●First, it is necessary to determine the project origin and its background from the standpoint of the customer. This stage also includes market and competitive analysis that generates an industry outlook supporting the decision-making process.
●The second stage focuses on specific design needs determining particular techniques addressing identified requests. TRIARE uses specific business goals of customers to guide their work. At this point, it is possible to consider specific solutions for the user experience (UX) and the user interface (UI) during the later stages. The decisions allow redesigning and upgrading the product.
●Third, it is vital to collect a broad range of characteristics and data about the project’s target audience, contributing to the design effectiveness. Creating user personas with the core characteristics improves a basic understanding of customers.
●The fourth element includes determining specific indicators for particular features ensuring improved user engagement in a fundamental manner. For instance, it is possible to have a focus on reducing bounce rate as a focus of the improved design.
Developing a new product and creating its design implies the need to conduct a broader analysis.
●Customer analysis allows determining the potential customer profile. This process defines the potential benefits delivered to the target audience. It is necessary to answer the question of whether the product would be resolving issues or offering auxiliary benefits. These processes facilitate design thinking that exceeds simple visualization towards the general product philosophy.
●Competitor analysis offers relevant trends and prevents errors through learning and evaluation. Similarly, it is possible to offer a broader range of alternatives to the client.
Scope of Work (SOW)
The scope of work is the result of the preceding analysis in cash of the redesign and new product options that also incorporate technical documentation and user stories.
Piece #2: Prototyping
The prototype part implies focusing on the UX design after collecting the respective project inputs. Developing a prototype requires wireframes that are single tone and colorless blueprints outline the main product features.
The development of the landing sample marks the start of the UI stage. TRIARE develops specific moodboards to use as anchors for the visual solutions, commonly approved and accepted by the customers.
The sketch also allows choosing an optimal design with the respective key features. The size of moodboards may range from one to several ranges.
Next, designers fix the paddings to ensure the systematic look of the UI. Designers may also offer various original solutions, including animations. The sharing of preliminary results serves the purpose of fixing inconsistencies and flaws. The fixes may include changes in button sizes, fonts, and positioning of posts.
Designers create detailed style guides including specific elements before sending their work:
2.Empty icons and states
7.Other core components
Piece #3: Delegation towards the development
The piece implies transforming pictures into powerful solutions by ensuring strong cooperation between the designers and the developers. Specifically, the designer delegates style instructions and wireframes to the developers with the subsequent mentoring approaches.
Differences between Web and Mobile Design
The process of developing and designing a mobile application is more difficult than developing and designing a website.
In this context, the navigation in mobile apps is different from the existing top-bar or a sidebar, as well as the geolocation as a frequently requested option requiring incorporation in the UX. Mobile App Developers are actively communicating and cooperating during this stage, requiring close contact with the designer to account for potential limitations and functionality.
Platforms also have different interaction methods such as force touch and double-tapping in Android and iOS respectively.
Similarly, there is potential to implement cameras that call for the respective solutions related to storage and even naming the option within the application. Additionally, apps benefit from the use of a gyroscope for determining the position of a device in the environment, which is irrelevant for the majority of websites.
At this stage, the designs transform into a working solution. However, the designers remain in the process to continue working closely with the developers.
This cooperation is vital because of the expertise provided by designers that are capable of noticing specific flaws and inconsistencies missed by the developers, such as shadows and opacities.
Designers assist the developers with the resolution process, as the latter make sure the usability of the finished product remains the same. Eventually, each party forms a deep understanding of the project.
The teamwork aspect of collaboration between the designers and developers minimizes the issues with the finished product from the client-side.
It is common for designers and developers to disagree on various aspects, but their constructive discussions yield optimal working solutions. Naturally, effective group effort contributes to the higher quality of the finished work.
Release and Feedback
Designers emphasize the benefits of working directly with customer feedback and the ability to reflect on the initial decisions.
The feedback following the release allows polishing the product, which is rarely an ideal fit because of the unique vision of each customer. Direct feedback is also superior to any assumptions made during the design and development stages.
Any feedback contributing to the higher quality of the finished product also benefits the designers in their level of expertise and experience. At the same time, each customer feels that their interests and vision are at the forefront of the development process, generating goodwill towards the team.
UI design is a complex process that extends beyond pleasing imagery. In a similar vein, UX design poses a more complicated task than offering intuitive and satisfying usability.
In the core of the design and development processes, there is a deeply rooted vision and goals of a customer that form the priority direction.
TRIARE is able to grasp these goals, transforming them into a concept, and exceeding the initial customer expectations.
Naturally, the process is constantly evolving to account for new trends and challenges. In this regard, it is important to remain in the flow of business ideas and the best solutions offered.
The process of creating a new design from scratch or redesigning an existing product requires their deep understanding. Moreover, it needs to envision a destination that would provide the best possible outcomes for each party involved in the creative process.